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Forrester: Marketers Need a Customer Journey Strategy

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See on Scoop.it – Designing design thinking driven operations A new report from Forrester Research suggests that many digital marketers are having trouble with customer engagement because they don’t understand the customer journey.. See on www.cmswire.com Related articles Facing the Challenges of Digital Disruption 5 Frightening Facts from Forrester and the Good News for Digital [...]

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